(English) #Unite4Heritage: A People-Powered Social Movement

#Unite4Heritage is a communications campaign launched by UNESCO in early 2015 in response to the unprecedented attacks on cultural heritage and diversity seen across the globe.

The campaign aims to build an alternative narrative to the propaganda of extremist groups that call for violence against diversity and identity. It has become a ‘conversation of record’ for online discourse related to celebrating and safeguarding cultural heritage wherever it may be threatened around the world.