As technology evolves, audience behavior evolves with it. Your interactive story lives or dies depending on how well you understand the digital user’s behavior. The good news is, audiences are people, and people have tendencies that don’t change that much. This workshop explores the core motivations behind the choices that audiences make. Not only will this engage your target on a story level, it will help you think creatively about how you finance and monetize your work without angering your audience. We’ll look at a suggested benchmark method and case studies before opening the floor to participant questions.